For more info on the podcast, please see our About page.
Feature Guest: Laila Zichmanis
Current in Space
After four years peering into the depths of the universe, the European Space Agency’s Herschel space observatory mission came to an end. And “What’s Up in Space?”: The Star Spot on location covers this annual astronomy event for Astronuts.
About Laila Zichmanis
Laila Zichmanis is the CEO of Lumena, a marketing consulting company with a focus on brand launch and invigoration. She is a 20 year veteran in brand management, which she describes as the science of marketing, something we’ll get into. A graduate from the York University Schulich School of Business, Zichmanis was Senior Vice President of Marketing at Shoppers Drug Mart, President of the Petroleum Divisions at Canadian Tire Corporation, and Brand Manager at Procter and Gamble.
Recently Zichmanis has turned her focus to her lifelong passion for astronomy and space exploration, acting as a consultant to a variety of bodies focusing on both public education and commercial support for entrepreneurs.
Links
The Commercial Space Blog: Cultivating Clients Who’ll Pay for Space Exploration
Presentation: Brand Management: How the Science of Marketing can Impact the Business of Space
If you have interesting news and story ideas, as well as topics or potential interview guest, please send them to starspotpodcast@gmail.com
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